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Tesco teams up with big-name tyre supplier

  Wednesday, 23 February 2011

Supermarket giant Tesco has revealed it has agreed a deal with a big-name tyre supplier, offering savings of up to 40 per cent for UK motorists.

Tesco’s move into the tyre market could potentially challenge established suppliers such as Kwik Fit and Associated Tyre Specialists. The retailer has teamed up with Blackcircles.com, a tyre specialist company run by former Tesco worker Mike Welch, with discounts that could blow competitors out of the water.

Blackcircles.com owner, Mike Welch, said: “This launch marks one of the UK’s biggest motoring ventures of the last ten years.

“It has taken four years of careful planning and the result is an unbeatable deal for UK motorists, which is set to have a transformative effect on the UK tyre industry. From a Blackcircles.com business perspective the infrastructure is the same but it offers us an exclusive sales channel with a 13 million-person audience.”

Motorists can now place orders on the Tesco Tyres website and then book their car into one of the 1,200 affiliated garages to have their new tyres fitted. Tesco Clubcard customers can also earn reward points for purchasing the retailer’s “extensive range of quality tyres” for cars, vans and motorbikes.

Owners of damage repairable vehicles will take a particularly keen interest in this story as they look to refurbish their car to roadworthy condition. A growing number of UK motorists are looking to damaged cars for sale as a cost-effective way of getting back on the roads instead of purchasing expensive, ready-made models. Greatly reduced tyre prices will increase the attraction of restoring a damage repairable car from the breakers yard back to its former glory.

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